As business owners, we’ve all likely heard of Social Proof: those important client testimonials, comments from raving fans, excited unboxings, and five star reviews that we share on our socials and website to build trust with buyers. But have you heard of Social Doubt? We first heard the term in the Why We Buy newsletter […]
You know that exhilarating feeling when you discover a new fave product and can’t wait to tell a friend (or a few thousand followers on Instagram or TikTok)?! That’s UGC, which stands for user-generated content. You might be thinking, “Wait, isn’t that just content created by customers?” Well, it’s a little more complicated than that. […]
Finding the perfect content creator for your brand can be a daunting task, but it’s a lot easier if you lay the groundwork beforehand. But first, you may be asking yourself what is a content creator and what can they do for my brand? A content creator is someone who creates content for brands, typically […]
Whether you love TikTok as a business or haven’t fully embraced it yet, there’s something you can’t deny. And that’s the power of the TikTok algorithm! Before we can fully appreciate TikTok marketing for businesses, we have to start with good ol’ IG. Instagram as we knew it: ❥ If you had 0 followers and […]
Whether you love TikTok as a business or haven’t fully embraced it yet, there’s something you can’t deny. And that’s the power of the TikTok algorithm! Before we can fully appreciate TikTok marketing for businesses, we have to start with good ol’ IG. Instagram as we knew it: ❥ If you had 0 followers and […]
If Fashion Week felt like it was everywhere, it’s probably because there were a few “meme-able” moments. Like this one where a serious walk down the runway turned into a hilarious meme that went viral for many brands. The below meme had almost 100k Likes and 1500 comments from Girl Boss and is an example […]
So, you’ve taken the plunge and joined TikTok for your brand. You’ve created a stream of content, and you’re eager to increase your number of views and engagement. How do you get more views on TikTok? TikTok SEO! It’s not the answer you expected, right?! SEO stands for Search Engine Optimization. What SEO is really […]
Is the influencer era over? NO, not even close! Now more than ever, brands are looking to Influencers on Instagram and TikTok as the best way to market a business. Influencer marketing statistics don’t lie! According to Shopify, the industry grew from 9.7 billion in 2020 to 14 billion in 2021 with Gen Z leading […]
When it comes to online marketing opportunities, TikTok is quickly becoming the dominant player. With reach and results declining using traditional marketing methods (we’re looking at YOU Meta!), many businesses have been left wondering where to put their marketing resources. We’re here to tell you, TikTok is IT! TikTok helps small businesses reach a new […]
MILA was founded by two entrepreneurs with unique perspectives and experience in digital marketing and social media. Our goal is to empower women to create, build and grow their business to tap into unlimited earning potential and ability to live life on their own terms.
We help content creators and brands level TF up with the education & resources they need to grow their business
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