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Finding the perfect content creator for your brand can be a daunting task, but it’s a lot easier if you lay the groundwork beforehand.
A content creator is someone who creates content for brands, typically to help brands to gain visibility, engage with an audience, and/or drive sales. More than ever, and with the rise in video content, brands require SO much content to keep communication rolling, and that’s where content creators some in.
Content creators are sometimes professional full-time photographers, videographers and creators, while other times, they’re creating content as a side-hustle or part-time job. You might also hear them referred to as UGC Creators, which means User Generated Content Creators.
People tend to get influencers and content creators mixed up. While influencers can provide content creation services, their main service (and source of income!) is bringing awareness and clout to a brand by sharing branded content with their audience. (Check out our blog post about how to work with influencers.)
Content creators are skilled at storytelling using visual methods and can be hired by brands to create content for their social media accounts, websites, and other marketing materials, without posting on their own accounts. The content can also be used for organic social posts or social ads.
Think about the brands you follow on social media and the content they create – chances are, some of it is created by one of multiple content creators!
For the sake of this post, we’ll focus on hiring content creators to create content for social media. (Ready to reach out to creators? Get our FREE Outreach Email Template )
Once you’ve identified some potential content creators, it’s important to do a little more leg work in order to make sure they’re a good fit for your brand. Doing this will save you a lot of trial and error!
If your research is looking good and you’re feeling confident that the content creator can create the style and type of content you need, it’s time to work out the details of the campaign, agree on compensation and sign a contract.
We have a FREE Masterclass about how to unlock the power of UGC for your brand! Watch the FREE UGC training for business owners now!