In 2023, brand-created social content is lacking the same performance and results that it used to.
If you’re anything like most businesses, lately, posting on social media can often land with a big THUD.
What if you could tap into unlimited content that sells?
You KNOW your product, service or offer can serve the community you’ve built online, but reaching them has become SO much harder.
If you’re a brand, implementing a strong UGC program is the most important part of a killer marketing strategy, and will be the best way to bring the attention back to where it belongs: your amazing product!
Working with UGC creators is the answer, and we'll show you how!
Find, hire and succeed with UGC creators to build your content plan that delivers a real ROI with UGC Marketing. It’s time to tap into UGC Creators to grow your business and outperform your own content.
There IS a formula to achieving these results, and UGC for Brands is THE resource that will give you a step-by-step training on how to do it for YOUR brand!
Consistent flow of creative content
Increased Website Traffic & More Sales
Raving Fans & Brand Loyalty
Lower Ads Costs & Better ROI
More Views & Faster Growth
Creating your own content is time consuming and you don’t have the time or budget to hire a full time content creator.
We’ve got the secret weapon to increase reach, engagement, community and SALES… UGC! User-Generated Content is blowing up, and for good reason.
When people see others similar to them sharing their thoughts on a particular item or service, people automatically listen up.
This is what people often seek to make purchasing decisions.
Mentions of your brand on social media act as reviews.
In some cases, people will go to your social media channels to research first before visiting your website.
UGC looks like what real users are posting so it blends in easily and provides a better experience for users.
It’s way less interruptive than regular ads or sponsored content from a brand.
79% of people say UGC highly impacts their purchasing decisions.
- TikTok Marketplace Report, 2023
3 out 4 viewers say that the messages in content creator videos are believable.
RECENT STATS from content a content program we manage:
UGC vs. Brand created content resulted in 6x the reach, 10x likes, 8x engagement. And this isn’t a one-off result. Every marketing expert will tell you that UGC style content is the key to getting people to take action on your content. SERIOUSLY.
How can I work with UGC Creators on MY budget?
Can UGC Creators actually make the content that feels on brand while working in tandem with my marketing strategy?
What kind of content converts on social media in 2023?
Is there a reason I don’t see any reach on my social media posts?
Why aren’t my ads performing even close to what they used to?
Research is always the first step in launching your UGC campaigns because giving research the time it deserves will absolutely set you up for success. We’re going to focus on two different types of research in this lesson: finding UGC creators that are a good fit for your brand + finding UGC content types that work well for your industry.
The best UGC campaigns start with planning. Overlooking the planning makes everything harder - and yes, we know because we’ve been there. Each step of this planning process takes some set up, but it will then be plug and play every time you need it. in this lessons we'll cover setting your campaign goals, budget and usage rights.
In this module, we'll guide you through the steps of preparing your UGC campaign. We'll show you how to craft a UGC brief that will help you communicate your vision to UGCCs, and how to outline the specific deliverables you want from them. We'll cover what to include in your contracts, and how to ensure that your campaign is on-brand and meets your goals.
All the research and planning you’ve gone has gotten to you this point where it’s time to start reaching out to UGCCs and finding the perfect fit creators for your campaigns! In this lesson we'll cover how to communicate with UGCCs, negotiation tips to keep in mind, and best practices for ensuring the UGC experience is a good one for both you and the creator.
This is the exciting part! All of your planning has paid off and this is where your UGC campaign officially kicks off! In this lesson we’ll cover what to do with the deliverables you receive, how to file and organize the UGC assets so you can easily find them when you need them, and how to conduct a campaign debrief so you’re better prepared for the next UGC campaign you run!
Use the mood board template to curate images, colors, and textures that capture the essence of your brand, and the storyboard shot list template to map out the key shots you want to capture in your UGC campaign.
With the Mood Board and Storyboard templates, you'll be able to communicate your vision to UGC creators in a fun and engaging way, all while keeping the planning process simple and stress-free.
This Canva template is designed to help you create a brand brief that outlines your campaign goals and deliverables, making it easy for you to communicate your vision to UGC creators.
With this template, you'll be able to clearly explain the key features and benefits of your product or service, allowing UGC creators to showcase your brand in the best possible light. Plus, the professional design will make you look like a total pro! Say goodbye to confusion and hello to amazing UGC content with our UGC Creative Brand Brief Template.
This step-by-step guide will take you through the entire process of planning a successful UGC campaign, from researching ideas to executing your strategy. You'll learn how to find UGC creators, set your campaign goals, when to reach out, what emails to send, and more.
The Plan Your Campaign Guidebook also includes insider tips for maximizing the impact of your UGC campaign. You'll have everything you need to create a successful UGC campaign and take your brand to the next level!
The UGC Research & Campaign Tracker is the ultimate tool for managing your UGC campaigns. We've taken the Google Docs spreadsheet we use to track our own campaigns and made it even better, so you can keep track of everything about your campaigns all in one place.
Stop wasting time switching between multiple spreadsheets and documents, and start streamlining your UGC campaign planning with the UGC Research & Campaign Tracker.
We've included email templates for every stage of the communication process, from the initial outreach to the final thank you email. These templates are designed to help you build a strong relationship with your UGCCs, while also keeping the communication process simple and straightforward.
And the best part? They're fully customizable, so you can tailor them to your specific needs and brand voice.
Want to take your UGC campaigns to the next level? We've got you! In this bonus lesson we'll cover using paid traffic to supercharge your UGC content.
We'll share why UGC-style content is working so well for paid traffic right now, and give examples successful UGC-style ads to inspire your own campaigns. Then we'll dig into the metrics you need to measure for successful campaigns.
We'll also share our top UGC ads best practices, so you can make sure your campaigns are as effective as possible!
Have a step-by-step plan to execute your successful UGC campaign with ease
Have the tried and tested templates we use to email UGC Creators under different scenarios
The exact process including each phase of the process from research to execution
Understand the difference using UGC for organic traffic and paid traffic and how to strategize for both
The exact type of UGC that is working right now and will convert to more reach and sales
Understand the ways to work within your budget, finding the best UGC Creators in the process
The formula to strong UGC Ads that provide a huge ROI
We're here to make your journey in modern marketing easier. It's not about quick fixes, hacks, or one viral video. It's about learning the skills you need to build a sustainable and profitable business. We've helped hundreds of brands and women entrepreneurs increase revenue and sell more confidently online.
Erin is a digital content creation strategist and influencer so she has been on both sides of the table.
Erin has managed many Influencer and Content Creator programs with her successful marketing biz and has grown brands from 1K to 200K+ Instagram followers.
As an Influencer, she has been sponsored by and created content for brands like IKEA, L’Oreal, KIND, Saje, SO Delicious, Caudalie and more.
Karly is a digital marketing specialist and Founder of Influence Media.
She works with small to medium sized businesses in the fashion, lifestyle, wellness and beauty industry to grow and scale them using effective Instagram, TikTok & Google Ads, SEO, email marketing (like this one!) and content marketing.
Karly offers online education in Paid Media and has provided training sessions to Jillian Harris’ team.
Rachel is the Founder and CEO of the leading stock photography membership for women entrepreneurs, Haute Stock.
She has grown Haute Stock into a multi-million dollar business with members in industries such as coaching, online education, design & branding, marketing, and consulting.
Rachel has directed hundreds of photo & video shoots and has grown a team of top creatives from all over the world.
- Nick Lewis, @nicktalksdesign
"Erin is a trustworthy marketing expert that always knows what's happening in the industry because she is both a successful content creator herself, and an in-demand marketing expert who has worked with top notch brands doing some of the most creative work in social media."
- Tara o'kelly, @tokbeauty
"When TikTok started to become popular, Erin encouraged me to join and have some fun with it. I put it off for months because I didn’t think my target audience (women age 30+) would be on the app.
Erin ensured my target audience was on the app and encouraged me to just be myself. I posted an authentic and heartfelt post to a popular creator on TikTok, and the post went viral! My following grew by thousands overnight and I have brand new fans and customers. I didn’t have to do fancy dancing or editing, I was just was being myself."
No, this training is designed to teach you how to hire UGC creators to work for your brand. It doesn't cover how to create UGC and isn't meant to be a course for those wanting to become UGC creators.
Absolutely! No matter what industry or niche, you will learn how to plan and run a successful UGC campaign by hiring the right creators, staying within budget and getting the best deliverables.
You'll have full access to the video training for as long as we keep offering it. It's self-paced to allow you to complete & implement on your own time. Plus, keep the toolkit templates & downloads for life!
We've designed this UGC bundle for busy entrepreneurs who don't have time for fluff! The training videos are short and to the point, the Plan Your Campaign Guidebook walks you through the process step-by-step and easy to implement, and you'll have all the templates to use to speed up your workflow.
If you've run a few campaigns in the past, but you didn't get back the creative assets you were expecting or if you were frustrated by trying to find creators, how hard the communication process felt, then this training & toolkit can help! We share our tried & tested methods and templates with you.
The potential ROI when you start implementing a consistent UGC strategy is huge! Brands we've worked with are seeing great results on their campaigns, and we're teaching you to do the same. Plus, you'll know exactly what to ask for to ensure you get back usable deliverables!
That's where we come in! With years of industry experience, we've taken the exact strategies and processes we've used for our own brands and for clients and distilled them into an easy-to-follow system that takes all the stress and overwhelm out of running successful UGC campaigns! You'll have everything you need, straight from our marketing playbook!
We offer a 14-day money-back guarantee. If you find that the course isn't right for you, email us with your refund request. As long as it's within the 14 day grace period, we'll give you your money back.