In order to be successful in modern marketing, it’s essential to get your audience to pay attention and engage with your content. One way to do this is by using negative hooks. Negative hooks are a type of headline or caption that uses a negative statement to grab attention. Negative hooks can be a powerful […]

Currently #1 in Lifestyle on the U.S. App Store, Lemon8 is the new social media platform created by ByteDance, yes, the same company who owns TikTok. Lemon8’s name is, to us, a play on the word lemonade. Because when life gives TikTok lemons, or, ahem, congress hearings (IYKYK)… sour indeed 😅 You may have seen […]

As business owners, we’ve all likely heard of Social Proof: those important client testimonials, comments from raving fans, excited unboxings, and five star reviews that we share on our socials and website to build trust with buyers. But have you heard of Social Doubt? We first heard the term in the Why We Buy newsletter […]

What if we told you that you could get 6x reach, 10x likes, 8x engagement on your social media content? That is the power of User-Generated Content (UGC). You’ve heard about UGC from us over the last few months, and for good reason. What is UGC? In case you missed it, we covered what UGC […]

You might have heard about User-Generated Content but perhaps you don’t think it’s applicable to your business. However, if you are a brand who is experiencing: … and of course, lower sales than expected This blog post is for you. Marketing trends, well, they are ALWAYS changing. ROI is always a big convo in the […]

Trending audio, memes, and quote graphics are great for getting more reach, views and possibly going viral. But, evergreen content is the key to a sustainable content strategy that drives traffic and sales over time! Before we get into why evergreen content is so effective for your marketing strategy, let’s start at the beginning! What […]

You know that exhilarating feeling when you discover a new fave product and can’t wait to tell a friend (or a few thousand followers on Instagram or TikTok)?! That’s UGC, which stands for user-generated content. You might be thinking, “Wait, isn’t that just content created by customers?” Well, it’s a little more complicated than that. […]

Big changes are coming to Instagram!

Instagram recently announced its newest feature, Meta Verified, a subscription bundle with several intriguing benefits. We’re breaking Meta Verified down and what it means for you.

Finding the perfect content creator for your brand can be a daunting task, but it’s a lot easier if you lay the groundwork beforehand. But first, you may be asking yourself what is a content creator and what can they do for my brand? A content creator is someone who creates content for brands, typically […]

Happy New Year!  A new  year always feels like a fresh start, doesn’t it? It’s such a good time to take stock of your business, strategies, and evaluate what’s working and what’s NOT. Before we look at 2023 social media trends and what to lean into on social media to achieve real results in upcoming […]