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When it comes to online marketing opportunities, TikTok is quickly becoming the dominant player. With reach and results declining using traditional marketing methods (we’re looking at YOU Meta!), many businesses have been left wondering where to put their marketing resources. We’re here to tell you, TikTok is IT!
TikTok is different from other platforms in many ways. In fact, according to Forbes online magazine, in 2021 TikTok overtook Google as the most popular site. So, um, why aren’t you on it yet?!
Yes, we can hear your groans… “not another platform to learn and master.” However, with one billion active users (and still growing!), it would be a mistake to ignore this platform when it comes to online marketing.
People love consuming short-form videos! Contrary to popular belief, TikTok is not all skits, dancing, or lip-syncing! It’s actually very much like Instagram Stories where brands and creators share off-the-cuff content talking directly to the camera. Videos are often (but not always) short, entertaining, and encourage endless amounts of scrolling. As individuals, this can certainly be dangerous for productivity (that TT doom-scroll is real!). But in terms of business marketing, with the constant stream of video content making their way through a viewer’s feed, you never know who you might reach.
In comparison to other social media platforms, TikTok provides businesses with the most level playing field when it comes to reach and viewer engagement. Each video is given equal opportunity to go viral regardless of the number of followers the creator has. That means you could have almost zero followers and still end up with hundreds, or even thousands of people viewing your content. When you compare the amount of time it takes to create a 15, or even 60-second video with the number of viewers it could potentially reach, this is good math!
Potential customers are looking less for stuffiness and more for personality. Users value creativity and humour rather than the more formalized approach of traditional advertising. Videos don’t need to be highly stylized and are rawer, using filters and dramatic effects, which people will gravitate to. With this lack of formality, it can be an excellent place to flex your creativity. And with TikTok’s Creativity Center, advertisers are offered a space to learn of current trends, view top-performing ads, and even browse the audio library for inspiration. Yes, TikTok is working hard to simplify the overall process of content creation. This makes for approachable content and gives space to add so much personality, which creates an online platform viewers are looking for and creators are thriving in!
Given what we know about current trends, short-form video is here to stay, making TikTok the place to be!
Still feeling overwhelmed at the prospect of getting started on TikTok? If you’re ready to expand your reach when it comes to digital marketing, we can help! Download our FREE guide that will make that leap easier and stay tuned for our FULL course coming in the fall.