Why Business Insider is Excited About UGC

What if we told you that you could get 6x reach, 10x likes, 8x engagement on your social media content?

That is the power of User-Generated Content (UGC).

You’ve heard about UGC from us over the last few months, and for good reason.

What is UGC?

In case you missed it, we covered what UGC is and how to use UGC as a brand in a recent blog post. We also broke down the benefits of working with a UGC Creator and how to find the perfect content creator for your brand.

UGC-style content is really exploding and making waves in the marketing world and brands who use a UGC strategy are seeing huge results. 

The biggest reason UGC is getting so much buzz is because UGC really does deliver and stand out in the content landscape. The style of content gives the feel of authenticity, social proof, and connection. It’s a relatable way to connect to your target audience. ROI is always a big convo in the marketing industry – what is the return on investment. We have this top of mind with every single piece of educational content we put out there.

I’ve worked in marketing and social media for 10 years now, and trends, well, they are ALWAYS changing. There really is so much fluff out there these days and much of it has no real basis or grasp on what actually WORKS. On Instagram, data is key so we spend a lot of time in our insights! We review client insights for every piece of content we post and look for trends in top performing content so that we can lean into whatever drives the most engagement and sales.

One type of content consistently blows up our stats… and that’s UGC.

UGC gets results!

Way back in 2017 when Karly and I were working with Smash + Tess, I was heading up their marketing (yes, the three years we were there was during the period of their explosive three-year growth), we implemented UGC strategies before it became a mainstream marketing term – this blew up their community engagement and had the biggest impact on loyal follower and customer growth. 

Things have evolved since then, and Team MILA has been singing the praises of, and teaching YOU all about UGC and how to work with UGC Creators. Why? Because we KNOW UGC works in modern marketing right now. 

I still run marketing programs for brands, and recently, Business Insider got in touch with a brand whose UGC program I manage to ask about how UGC is blowing up brands and skyrocketing click throughs.

The UGC program generates 6x reach, 10x likes, 8x engagement of brand-created content. It’s so rewarding seeing my strategies being picked up by such a notable business publication and I hope you can take a lot from it as well.

Read the complete Business Insider article.

We have some resources that will help you implement a UGC strategy to level TF up and grow your business. Watch the FREE Masterclass on how to increase visibility, reach and engagement with UGC. Get instant access to the free online UGC training for business owners and learn how UGC can transform your social media strategy.