As business owners, we’ve all likely heard of Social Proof: those important client testimonials, comments from raving fans, excited unboxings, and five star reviews that we share on our socials and website to build trust with buyers. But have you heard of Social Doubt? We first heard the term in the Why We Buy newsletter […]
What if we told you that you could get 6x reach, 10x likes, 8x engagement on your social media content? That is the power of User-Generated Content (UGC). You’ve heard about UGC from us over the last few months, and for good reason. What is UGC? In case you missed it, we covered what UGC […]
You know that exhilarating feeling when you discover a new fave product and can’t wait to tell a friend (or a few thousand followers on Instagram or TikTok)?! That’s UGC, which stands for user-generated content. You might be thinking, “Wait, isn’t that just content created by customers?” Well, it’s a little more complicated than that. […]
Finding the perfect content creator for your brand can be a daunting task, but it’s a lot easier if you lay the groundwork beforehand. But first, you may be asking yourself what is a content creator and what can they do for my brand? A content creator is someone who creates content for brands, typically […]
Whether you love TikTok as a business or haven’t fully embraced it yet, there’s something you can’t deny. And that’s the power of the TikTok algorithm! Before we can fully appreciate TikTok marketing for businesses, we have to start with good ol’ IG. Instagram as we knew it: ❥ If you had 0 followers and […]
MILA was founded by three entrepreneurs with unique perspectives and experience in digital marketing and social media. Our goal is to empower women to create, build and grow their business to tap into unlimited earning potential and ability to live life on their own terms.