We get it. TikTok is the new kid on the block and not everyone is welcoming it with open arms! It’s really out of your IG comfort zone!
We’ve heard all the reasons why TikTok isn’t a platform many brands and business owners are ready to embrace.
Do any of these TikTok myths sound familiar to you?
- TikTok is only for Gen Z, my target audience isn’t on TikTok
- TikTok only has dancing videos
- My niche doesn’t fit on TikTok
- My content won’t perform well on TikTok
- I don’t have time for TikTok
- I can’t make sales on TikTok
We bet there’s at least one statement either you or someone from your team has said. Don’t worry, we aren’t here to judge!
You aren’t alone…we also believed many of these same myths when TikTok made its debut. But since then, TikTok has established itself as a powerful platform that is not only here to stay, but is growing at a CRAZY speed.
If you believe your target demo isn’t on TikTok now, they actually are… and many more will be very soon!
In fact, here are some TikTok statistics that may surprise you:
- TikTok now has 1 Billion Monthly Active users (January 2022)*
- There are 167 Million TikTok Videos Watched in an Internet Minute*
- TikTok Consumers Spent More Than $535 Million in One Quarter in 2021*
- 20.6 percent of social media shoppers say they buy things on TikTok “all of the time.”*
- Gen Z is using TikTok as a search engine and are moving away from traditional search engines like Google
There’s a reason that the hashtag #tiktokmademebuyit is always trending! So if you’re not on TikTok, you’re leaving money on the table!
At MILA, we’ve helped brands and small businesses get started on TikTok, navigate the dos and donts, determine a strategy and create content that is on-brand and performs well.
We’ve seen all kinds of videos go viral – even ones you would never expect!
We also help brands find their voice, understand the keys to content creation on TikTok and share time-saving hacks to make posting consistently possible for you, as a business owner or for your team.
So, we’re curious: have you signed up to TikTok yet? If you already have a profile but haven’t been taking it seriously, are you inspired to post with purpose?
Get your small business started on TikTok the easy way, with our Free TikTok Guide!
