Why is Evergreen Content Effective & How to Use It

Trending audio, memes, and quote graphics are great for getting more reach, views and possibly going viral. But, evergreen content is the key to a sustainable content strategy that drives traffic and sales over time!

Before we get into why evergreen content is so effective for your marketing strategy, let’s start at the beginning!

What is evergreen content? 

Evergreen content is any kind of written, video or image content that remains relevant to your audience over time and gets consistent search traffic.

Evergreen content is important because it is designed to provide long-term value to readers and is useful regardless of the time of year or current events. Unlike news-based content or trends, which have a short lifespan and is quickly replaced by new developments, evergreen content remains valuable and informative over time.

Here’s how creating evergreen content can help you grow your business:

1) It continues to drive traffic over time

Evergreen content is often high-quality, informative, and valuable to readers. As a result, it can attract traffic to your website through search engines and social media shares. Create it once and optimize for SEO and you’ll have a piece of content that people can find on your website or socials every single day!

So if you take a break from posting for a week-long trip to sample every decadent pastry in Paris? No big deal, you’ve got relevant content bringing traffic to your site.

Top Tip: Optimize for Search – in order for Evergreen Content to be an effective traffic driver, it has to be content that your ideal buyer can easily find through search.

2) Evergreen content can be repurposed to multiple platforms

Evergreen content is designed to be helpful to your audience across platforms. It can answer questions, provide solutions to common problems, and provide valuable information that your audience is likely looking for.

One piece of well thought out evergreen content can help you create an entire batch of related posts for multiple marketing platforms. Without a lot of extra work, you suddenly have several pieces of content you can post for weeks to come.

For example, a blog post can be:

• broken up into a carousel of the top takeaways
• turned into a talking head video with a hot take from the post
• used to create multiple Pinterest pins
• turned into newsletter summary linking back to the post a product you sell
• used as a script for a YouTube video or Podcast episode

3) Evergreen content establishes authority

Evergreen content can help you build a loyal customer base that’s more likely to follow, subscribe and keep coming back for more. By providing high-quality, evergreen content on a particular topic, you can establish yourself as an expert in your field.

This can help build your reputation and attract more clients or customers. This ultimately helps you grow your brand and make more sales with a well-primed audience of ideal buyers.

The Takeaway

Trends and timely content can help you get more reach, go viral, and gain new followers, but evergreen content helps you build a sustainable marketing system that brings in consistent leads and sales.

Of course, posting evergreen content on social media with a good hook always helps to increase views so download our 45 Hot Hooks now!