You might have heard about User-Generated Content but perhaps you don’t think it’s applicable to your business. However, if you are a brand who is experiencing: … and of course, lower sales than expected This blog post is for you. Marketing trends, well, they are ALWAYS changing. ROI is always a big convo in the […]

Why User-Generated Content (UGC) is Powerful in Online Marketing

Instagram Marketing, TikTok Marketing

Why is User-Generated Content so Powerful? MILA Media shares what is UGC and why it's so effective.

Trending audio, memes, and quote graphics are great for getting more reach, views and possibly going viral. But, evergreen content is the key to a sustainable content strategy that drives traffic and sales over time! Before we get into why evergreen content is so effective for your marketing strategy, let’s start at the beginning! What […]

Why is Evergreen Content Effective & How to Use It

Instagram Marketing, Pinterest Marketing, Uncategorized

What is evergreen content and how to use evergreen content to grow your businesss.

You know that exhilarating feeling when you discover a new fave product and can’t wait to tell a friend (or a few thousand followers on Instagram or TikTok)?! That’s UGC, which stands for user-generated content. You might be thinking, “Wait, isn’t that just content created by customers?” Well, it’s a little more complicated than that. […]

What is User Generated Content and How to Use UGC Content

Featured, Instagram Marketing, TikTok Marketing

MILA Media covers what is User Generated Content and how to use UGC as a brand.

Big changes are coming to Instagram!

Instagram recently announced its newest feature, Meta Verified, a subscription bundle with several intriguing benefits. We’re breaking Meta Verified down and what it means for you.

Meta Verified: Instagram’s Biggest Change Yet

Featured, Instagram Marketing

What is Meta Verified? MILA Media shares a break down of how this latest Instagram update will impact your brand.

Finding the perfect content creator for your brand can be a daunting task, but it’s a lot easier if you lay the groundwork beforehand. But first, you may be asking yourself what is a content creator and what can they do for my brand? A content creator is someone who creates content for brands, typically […]

How to Find the Perfect Content Creator for Your Brand

Featured, Instagram Marketing, TikTok Marketing

MILA Media Co shares how to find UGC creators and how to work with content creators as a brand.

Happy New Year!  A new  year always feels like a fresh start, doesn’t it? It’s such a good time to take stock of your business, strategies, and evaluate what’s working and what’s NOT. Before we look at 2023 social media trends and what to lean into on social media to achieve real results in upcoming […]

5 Unpopular Social Media Opinions You Need to Adopt in 2023

Instagram Marketing, TikTok Marketing, Uncategorized

Erin Sousa, co-founder of MILA Media Co. shares social media marketing tips for 2023

Whether you love TikTok as a business or haven’t fully embraced it yet, there’s something you can’t deny. And that’s the power of the TikTok algorithm! Before we can fully appreciate TikTok marketing for businesses, we have to start with good ol’ IG. Instagram as we knew it: ❥ If you had 0 followers and […]

How the TikTok-ification of Social Media Can Change your Business

Featured, TikTok Marketing

TikTok Marketing for Business course, learn how to use tiktok as a business

If Fashion Week felt like it was everywhere, it’s probably because there were a few “meme-able” moments. Like this one where a serious walk down the runway turned into a hilarious meme that went viral for many brands. The below meme had almost 100k Likes and 1500 comments from Girl Boss and is an example […]

How to Go Viral with Reactive Content

Featured, Instagram Marketing, TikTok Marketing

How to go viral with reactive content

So, you’ve taken the plunge and joined TikTok for your brand. You’ve created a stream of content, and you’re eager to increase your number of views and engagement.  How do you get more views on TikTok? TikTok SEO! It’s not the answer you expected, right?! SEO stands for Search Engine Optimization. What SEO is really […]

How to Increase Views and Engagement on TikTok

TikTok Marketing

How do you do SEO TikTok? MILA is sharing 3 tips

Is the influencer era over? NO, not even close! Now more than ever, brands are looking to Influencers on Instagram and TikTok as the best way to market a business. Influencer marketing statistics don’t lie! According to Shopify, the industry grew from 9.7 billion in 2020 to 14 billion in 2021 with Gen Z leading […]

How to Work with Influencers as a Small Business

Influencer Marketing, Instagram Marketing, TikTok Marketing

MILA was founded by three entrepreneurs with unique perspectives and experience in digital marketing and social media. Our goal is to empower women to create, build and grow their business to tap into unlimited earning potential and ability to live life on their own terms. 

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